The internet is the go-to place for researching purchase decisions, making it vital for equipment vendors to create an engaging web presence that draws in potential customers. To build organic traffic, you must focus on search engine optimization (SEO) in order to grow awareness of your brand and products. If you’re just getting started or want to inject a boost in your current digital marketing strategy, follow these three steps to start seeing better results in your online search rankings.
1. Use Smart Keywords
Keywords are the bread and butter of SEO, but you have to use them wisely. If you don’t have a digital marketing expert on staff, it’s worth hiring a contractor to help you find the best words to target. If you’re an equipment vendor with a specific local or regional area of service, using geographic locations is a great place to start. For example, you could choose the phrase “agricultural equipment in Atlanta, GA” throughout your website to find the right audience.
2. Provide Quality Content
Small business owners looking for equipment vendors in their industry start researching online in order to have their questions answered. To show up in search rankings, your website should provide lengthy content pieces that answer your customers’ most popular questions. If you’re not sure where to start, reach out to your sales team and ask what they most commonly hear from small business owners. Even by compiling those into a simple FAQ page can boost your rankings and help engage your leads online.
3. Get The Details Right
A robust SEO strategy should also include structural pieces of information on all your web pages. This includes a meta description (which shows up on a search ranking page below the web page name) and a title tag (the title of the page the appears on the user’s browser tab). When you use images on your website, you can also label those with your keyword terms to help improve your rankings.
The Bottom Line
SEO analytics are constantly changing, but following these simple steps can help you quickly improve your ranking results. At the end of the day, quality content that helps your audience’s experience is the best strategy for digital marketing.