CMS Funding Blog

The internet is the go-to place for researching purchase decisions, making it vital for equipment vendors to create an engaging web presence that draws in potential customers. To build organic traffic, you must focus on search engine optimization (SEO) in order to grow awareness of your brand and products. If you’re just getting started or want to inject a boost in your current digital marketing strategy, follow these three steps to start seeing better results in your online search rankings.

You’ve decided that equipment leasing is the best way to go for your next business decision. That doesn’t mean you should automatically pick the first equipment leasing vendor you come across. Here are four things to consider when comparing your options for equipment leasing.

It might not be in vogue to mail out print brochures anymore, but downloadable material should still be an active part of any robust digital marketing plan. You can use downloadable material as gated content to grow your email list or simply as direct downloads on your website. Either way, this helps get vital information in front of your leads to move them through the sales funnel and convince them to choose you as their preferred equipment vendor.

Small business growth continues to rise throughout the U.S. and is largely responsible for fueling broader economic growth trends recently. As an equipment vendor, you’re uniquely poised to take advantage of this success by refining your marketing plan and customer experience to truly target small business owners.

Vendor financing is ideal for companies that sell high-priced equipment. Most small business owners aren’t in a position to buy these items outright (or prefer not to), making some type of financing an essential component of closing the deal. Learn how you can increase your equipment sales by incorporating a lender partnership into your website.

It doesn’t matter what kind of equipment you sell; all equipment vendors who want to be successful should be building and expanding their online presence. To get started, you don’t need to invest in a total website overhaul. These four simple steps can yield surprising results when implemented consistently.

Online financing for small businesses has increased in recent years after traditional banks tightened their credit parameters in the midst of the Great Recession. To fill a huge need for small businesses, online lenders have become more ubiquitous — not because of less stringent lending requirements but because of a host of benefits they offer to small businesses.

Equipment vendors are an important part of the U.S. economy because they power millions of small businesses throughout the nation. In order to maximize sales, consider taking a second look at your marketing initiatives to make sure they’re truly working for you. Here are four ideas to reach your ideal audience among small business owners.

If your company relies on small businesses to make equipment purchases or leases, it’s smart to stay on top of industry trends. Keep reading to find out the most popular leased items and see if your product type made the list. Then, explore vendor financing options that can help move your small business clients through the sales funnel, both quickly and efficiently.