Small Business Saturday is a special day dedicated to recognizing small businesses and brick-and-mortar stores across the country. It encourages holiday shoppers to support local independent businesses and boost sales. American Express founded Small Business Saturday in 2010, giving small businesses a chance to get more customers during the busy holiday shopping season. On this day, which will take place on Saturday, Nov. 25 this year (wedged between Black Friday and Cyber Monday), small business owners need to take advantage of the rare opportunity for free advertising bankrolled by a major corporation.
