No matter what kind of equipment vendor you are, your online presence has the potential to vastly increase your sales. But just throwing together a website isn’t enough to engage your leads and convert them to customers. Instead, turn your focus to these three core areas to maximize your success.
Topics: Small Business Marketing, Equipment Vendors, Equipment Vendor Marketing
As every restaurant owner knows, the food industry is one of the toughest industries out there. Not only do you have to walk the line separating quality from profit, but you also have to create a warm atmosphere that your customers will want to experience time and time again. And if that wasn’t enough, many new restaurant owners also have to balance books, pay people’s wages, manage orders, and create a fair, equitable schedule for their staff.
Topics: Restaurant, Restaurant Equipment Leasing, Small Business Management, Small Business Marketing, Small Business Growth
social media strategy
Surviving (and hopefully, thriving) your first five years as a small business owner is a huge milestone. After all, the vast majority of business fail within this time frame, so it’s a major accomplishment to pass that threshold.
But what should you do in year six?
Topics: Working Capital Management, Small Business Management, Small Business Marketing, Small Business Growth, Small Business Owner
No matter what kind of small business you run, marketing is crucial to building your brand, expanding your customer base, and increasing loyalty. In case you need inspiration or don’t know where to start, check out our roundup of marketing tools to boost your company’s visibility. Some are completely free, while others may require an investment of working capital.
Topics: Small Business Loan, Small Business Management, Small Business, Small Business Marketing
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