No matter what kind of small business you run, marketing is crucial to building your brand, expanding your customer base, and increasing loyalty. In case you need inspiration or don’t know where to start, check out our roundup of marketing tools to boost your company’s visibility. Some are completely free, while others may require an investment of working capital.
1. Social Media Management Tools
In today’s world, every business needs to be on social media, hands-down. It doesn’t matter if you’re in construction, sales, retail, or anything else. You should begin building your social media presence right away. Using a management tool like Hootsuite can take the headache out of social media by helping you schedule posts and curate content.
2. Task Management Software
Whether your marketing team is a one-person show or has a dedicated team, task management software allows you to stay on top of your to-do list. Between social media, online content, advertising, trade shows, and any other initiatives you are already using, it’s important to stay focused and on track. Task management software allows you to stay on top of deadlines and make sure your team is executing the appropriate tasks.
3. CRM Software
Customer Relationship Management (CRM) software helps you track leads and automate your marketing campaigns. It makes it easy to segment your audiences and personalize content so that you’re communicating in the most effective manner, whether it’s for cool leads, hot prospects, or existing customers. To get the best software designed for your industry, you may consider investing some working capital.
4. SEO Optimizer
Search engine optimization (SEO) is key when you’re looking to grow your online presence organically. A simple website plugin like Yoast can make sure your website is maximizing its search engine visibility. Small things like incorporating targeted keywords into your titles and meta descriptions can have a big impact on your SEO results.
5. Online Ads
It’s certainly not free to advertise online, but when done well, the working capital you invest could easily be worth it. Don’t automatically assume that Google Ads is the only option available. Social media ads on places like Facebook and Pinterest can also yield huge results. Do a little digging to find out where your target audience hangs out online, then start creating ads that focus on segmented demographics.
A company with any size marketing budget can begin implementing these ideas. Once you start seeing a return on your working capital investments, you can continue to successfully scale and grow your small business.